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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A paper-based illustration representing Bounded Context Canvas with its core stages and visible working result.
Domain Modeling
Bounded Context Canvas
Paper illustration for Domain Context Map
Domain Modeling
Domain Context Map
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a business context is still loosely outlined, it shapes language, responsibility, and integration space. It clarifies what belongs together and where a boundary needs to hold.When a domain model and its associated contexts need to be thought through together, it creates a shared overview. It connects the business view and organizational boundary into a readable whole.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h45-90 min1-3 h1-3 h
Participantsdifferent
4-103-83-83-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogImpact Map, Outcome Hypotheses, Delivery OptionsContext Canvas, Glossary, Integration NotesDomain Context Map, Boundary Notes, Ownership Map
Tagsno overlap
JourneyServiceService design
OutcomesStrategyBehaviorPlanning
Domain-Driven DesignBoundariesModeling
Domain-Driven DesignContextBoundaries
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