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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for ALPEN Method
Operations
ALPEN Method
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h45-90 min10-20 min daily1-3 h
Participantsdifferent
4-103-813-10
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogImpact Map, Outcome Hypotheses, Delivery OptionsDaily Plan, Time Estimates, Review NotesCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
OutcomesStrategyBehaviorPlanning
PlanningTime managementProductivityOperations
JourneyCustomerService designCanvas
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