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| Criterion |  UX Research Customer Journey Mapping |  Systems Thinking Iceberg Model |  UX Research Empathy Mapping |  Systems Thinking Behavior Over Time Graph |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 30–60 min | 20-45 min |
Participantsdifferent | 4-10 | 2-10 | 4-8 | 1-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Iceberg Worksheet, Pattern Notes, Intervention Ideas | Empathy Map, Assumptions List, Research Gaps | Behavior Over Time Graph, Trend Hypotheses, Key Events |
Tagsno overlap | JourneyServiceService design | Systems thinkingRoot causePatterns | SynthesisQualitativeWorkshop | Systems thinkingPatternsDynamics |