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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy ICE Scoring |  Decision Making Assumption Surfacing |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 30-60 min | 45-90 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 2-8 | 2-8 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | ICE Table, Top Idea List | Assumption List, Critical Assumptions, Learning Plan | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyServiceService design | PrioritizationScoringGrowthDecision | AssumptionsRiskDecisionDiscovery | MVPValidationServiceDiscovery |