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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy ICE Scoring |  Growth A/B Testing |  Delivery Cost of Delay |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. |
Complexitydifferent | Medium | Low | High | High |
Timedifferent | 2-4 h | 30-60 min | 1-4 Wochen | 90-180 min |
Participantsdifferent | 4-10 | 2-8 | 1-6 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary | CoD Table, Prioritization Sequence |
Tagsno overlap | JourneyServiceService design | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation | PrioritizationDeliveryEconomicsDecision |