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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for RAPID
Decision Making
RAPID
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-3 h45-90 min1-3 h
Participantsdifferent
4-102-83-121-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogIssue Map, Positions, Argument NotesRAPID Role Map, Recommendation, Decision LogArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
JourneyServiceService design
RationaleKnowledgeDecision
DecisionRolesGovernance
SensemakingDecisionRationale
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