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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h1-3 h20–45 min30-90 min
Participantsdifferent
4-102-8Small cross-functional group2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogIssue Map, Positions, Argument NotesRisk list, Mitigation plan, Assumption logConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
JourneyServiceService design
RationaleKnowledgeDecision
RiskDecisionFailurePlanning
ConstraintsDecisionPlanningOptions
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