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| Criterion |  UX Research Customer Journey Mapping |  Growth Hooked Model |  Growth Funnel Analysis |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | Multiple workshops over several weeks | 1-3 h | 60-120 min |
Participantsdifferent | 4-10 | 2-8 | 1-5 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Hooked loop, Trigger map, Reward design, Ethics check | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | JourneyServiceService design | GrowthBehaviorRetention | AnalyticsConversionGrowth | GrowthRetentionConversion |