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| Criterion |  UX Research Customer Journey Mapping |  Growth Hooked Model |  UX Design Customer Journey Canvas |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | Multiple workshops over several weeks | 1-3 h | 60-120 min |
Participantsdifferent | 4-10 | 2-8 | 3-10 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Hooked loop, Trigger map, Reward design, Ethics check | Customer Journey Canvas, Pain Points, Experience Opportunities | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | JourneyServiceService design | GrowthBehaviorRetention | JourneyCustomerService designCanvas | GrowthRetentionConversion |