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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy GAP Analysis |  Business Strategy Scenario Planning |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 2-4 h | 1-3 h | 0.5-2 Tage | 0.5-2 Tage |
Participantsdifferent | 4-10 | 2-8 | 4-12 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Gap Matrix, Action Plan, Risk Notes | Scenario Set, Strategic Implications, Robust Options | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | StrategyAnalysisPlanning | StrategyUncertaintyPlanning | Service designOperationsJourneyBlueprint |