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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.
Complexitydifferent
MediumHighHighHigh
Timedifferent
2-4 h2-4 h0.5-2 Tage1-5 Tage
Participantsdifferent
4-103-86-124-12
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsService Blueprint, Fail Points, Ownership MapLogic Model, Change Objectives, Intervention Components, Evaluation Plan
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsSystems thinkingChange
Service designOperationsJourneyBlueprint
ChangeSystems thinkingCapability
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