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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
2-4 h2-4 h60-120 min1-5 Tage
Participantsdifferent
4-103-82-84-12
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsLogic Model, Change Objectives, Intervention Components, Evaluation Plan
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsSystems thinkingChange
Theory of ConstraintsAssumptionsSystems thinking
ChangeSystems thinkingCapability
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