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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumHighLowMedium
Timedifferent
2-4 h2-4 h15-30 min45-90 min
Participantsdifferent
4-103-82-62-5
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsRoot cause notes, CountermeasuresA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsSystems thinkingChange
Root causeIncidentLeanProblem solving
LeanProblem solvingCoachingOperations
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