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| Criterion |  UX Research Customer Journey Mapping |  Growth Funnel Analysis |  Growth Flywheel |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 2-4 h | 1-3 h | 60-120 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 1-5 | 3-8 | 1-6 |
Formatdifferent | Workshop | Async | Workshop | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | JourneyServiceService design | AnalyticsConversionGrowth | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation |