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| Criterion |  UX Research Customer Journey Mapping |  Growth Funnel Analysis |  Product Discovery Concierge MVP |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 2-4 h | 1-3 h | 1-4 Wochen | 1-4 Wochen |
Participantsdifferent | 4-10 | 1-5 | 3-10 Kunden | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Concierge Learnings, Service Blueprint, MVP Risks | Experiment results, Decision log, Learning summary |
Tagsno overlap | JourneyServiceService design | AnalyticsConversionGrowth | MVPValidationServiceDiscovery | ExperimentsGrowthAnalyticsValidation |