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| Criterion |  UX Research Customer Journey Mapping |  Growth Funnel Analysis |  Operations A3 Problem Solving |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 2-4 h | 1-3 h | 45-90 min | 0.5-2 Tage |
Participantsdifferent | 4-10 | 1-5 | 2-5 | 6-12 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | A3 Report, Action Plan, Root Cause Analysis | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | AnalyticsConversionGrowth | LeanProblem solvingCoachingOperations | Service designOperationsJourneyBlueprint |