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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
2-4 h2-6 h1-3 h0.5-2 Tage
Participantsdifferent
4-103-102-86-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFMEA Table, Risk Priority, Mitigation ActionsCause Tree, Evidence Notes, CountermeasuresService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
RiskQualityOperationsRoot cause
Root causeTreeIncidentQuality
Service designOperationsJourneyBlueprint
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