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| Criterion |  UX Research Customer Journey Mapping |  Growth Flywheel |  UX Design Service Blueprinting |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 60-120 min | 0.5-2 Tage | 1-3 h |
Participantsdifferent | 4-10 | 3-8 | 6-12 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Service Blueprint, Fail Points, Ownership Map | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | JourneyServiceService design | GrowthRetentionConversion | Service designOperationsJourneyBlueprint | AnalyticsConversionGrowth |