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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a series of incidents with a similar pattern, the method arranges individual events as branches of a common origin. It makes visible which conditions keep recurring.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
2-4 h2-4 h2-6 h2-6 h
Participantsdifferent
4-102-63-103-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFamily Tree Diagram, Pattern Notes, Systemic MeasuresEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
JourneyServiceService design
Root causePatternsIncidentSystemic
CausalityIncidentRoot causeTimeline
Systems thinkingRoot causeConstraintsCausality
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