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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a series of incidents with a similar pattern, the method arranges individual events as branches of a common origin. It makes visible which conditions keep recurring.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
2-4 h2-4 h45-90 min2-8 h
Participantsdifferent
4-102-62-52-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFamily Tree Diagram, Pattern Notes, Systemic MeasuresA3 Report, Action Plan, Root Cause AnalysisProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
JourneyServiceService design
Root causePatternsIncidentSystemic
LeanProblem solvingCoachingOperations
Problem solvingRoot causeDecisionOperations
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