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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h45-90 min60-90 minHalf day initial, dann laufend
Participantsdifferent
4-103-123-6Ein Team plus Stakeholder
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogExpectation Map, Alignment Notes, AgreementsSalience Diagram, Strategy per ClassTeam API Document
Tagsno overlap
JourneyServiceService design
AlignmentStakeholdersTeam
StakeholdersFacilitationAlignmentGovernance
TeamAlignmentCommunicationService
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