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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Expectation Mapping |  Agile ROAM Board |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 45-90 min | 20-40 min initial, dann laufend | 1-2 h |
Participantsdifferent | 4-10 | 3-12 | 3-15 | 4-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Expectation Map, Alignment Notes, Agreements | ROAM Board, Owner List | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | AlignmentStakeholdersTeam | RiskAgileTrackingAlignment | AlignmentStakeholdersStrategyFacilitation |