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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowLowMedium
Timedifferent
2-4 h45-90 min30 min Setup, dann laufend1-2 h
Participantsdifferent
4-103-121-3 maintaining, briefing for everyone4-12
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogExpectation Map, Alignment Notes, AgreementsRAID Log, Status Report SourceAlignment Map, Open Issues, Decision Questions
Tagsno overlap
JourneyServiceService design
AlignmentStakeholdersTeam
RiskTrackingStakeholdersGovernance
AlignmentStakeholdersStrategyFacilitation
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