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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
MediumLowLowMedium
Timedifferent
2-4 h45-90 min45-90 min60-120 min
Participantsdifferent
4-103-122-62-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogExpectation Map, Alignment Notes, AgreementsCommunication Plan, Channel Matrix, Message CadenceCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
JourneyServiceService design
AlignmentStakeholdersTeam
CommunicationStakeholdersDeliveryPlanning
ArchitectureCommunicationStakeholdersCanvas
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