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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h2-8 h30–60 min1-4 Wochen
Participantsdifferent
4-105-124-83-10 Kunden
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsEmpathy Map, Assumptions List, Research GapsConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
JourneyServiceService design
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeWorkshop
MVPValidationServiceDiscovery
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