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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h2-6 h30-60 min1-5 Tage
Participantsdifferent
4-102-81-5Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEvent Model, UI Flow, Commands, Read ModelsCompleted Experiment Canvas, Success MetricClick Data, Interest Signal, Learning Decision
Tagsno overlap
JourneyServiceService design
EventsBlueprintDomain-Driven DesignBehavior
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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