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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
2-4 h60-120 min0.5-2 Tage2-4 h
Participantsdifferent
4-102-86-123-8
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsService Blueprint, Fail Points, Ownership MapFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsAssumptionsSystems thinking
Service designOperationsJourneyBlueprint
Theory of ConstraintsSystems thinkingChange
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