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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h60-120 min1-4 h2-4 h
Participantsdifferent
4-102-83-82-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanBarrier Inventory, Failure Analysis per Barrier, Action Backlog
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsAssumptionsSystems thinking
Root causeProblem solvingQualityIncident
Root causeSafetyIncident
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