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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
2-4 h60-120 min15-60 min je Zyklus2-4 h
Participantsdifferent
4-102-81-83-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsSituation Assessment, Decision Loop, Action UpdatesFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsAssumptionsSystems thinking
DecisionChangeLearningStrategy
Theory of ConstraintsSystems thinkingChange
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