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| Criterion |  UX Research Customer Journey Mapping |  Systems Thinking Evaporating Cloud |  Decision Making Delphi Method |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 60-120 min | 1-4 Wochen | 1-3 h |
Participantsdifferent | 4-10 | 2-8 | 6-30 Experten | 3-10 |
Formatdifferent | Workshop | Workshop | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Expert Forecast, Consensus Range, Assumption Notes | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | Theory of ConstraintsAssumptionsSystems thinking | ForecastingExpertsDecisionStrategy | JourneyCustomerService designCanvas |