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| Criterion |  UX Research Customer Journey Mapping |  Systems Thinking Evaporating Cloud |  Systems Thinking Behavior Over Time Graph |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 60-120 min | 20-45 min | 1-3 h |
Participantsdifferent | 4-10 | 2-8 | 1-10 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Behavior Over Time Graph, Trend Hypotheses, Key Events | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | Theory of ConstraintsAssumptionsSystems thinking | Systems thinkingPatternsDynamics | JourneyCustomerService designCanvas |