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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h30–60 min2-6 h2-8 h
Participantsdifferent
4-104-82-85-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEmpathy Map, Assumptions List, Research GapsEvent Model, UI Flow, Commands, Read ModelsEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
JourneyServiceService design
SynthesisQualitativeWorkshop
EventsBlueprintDomain-Driven DesignBehavior
Domain-Driven DesignEventsDiscoveryWorkshop
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