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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a four-quadrant grid with tasks sorted by importance and urgency and translated into actions.
Decision Making
Eisenhower Matrix
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h15-30 min1-4 h1-3 h
Participantsdifferent
4-101-63-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEisenhower Matrix, Action List, Delegation NotesProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
JourneyServiceService design
PrioritizationFocusTasks
Root causeProblem solvingQualityIncident
Root causeTreeIncidentQuality
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