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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Domain Context Map
Domain Modeling
Domain Context Map
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a domain model and its associated contexts need to be thought through together, it creates a shared overview. It connects the business view and organizational boundary into a readable whole.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
2-4 h1-3 h2-4 h1-3 h
Participantsdifferent
4-103-103-83-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDomain Context Map, Boundary Notes, Ownership MapFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
Domain-Driven DesignContextBoundaries
Theory of ConstraintsSystems thinkingChange
JourneyCustomerService designCanvas
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