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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 hHalber Tag bis mehrere Tage30–60 min30-60 min
Participantsdifferent
4-1010-504-83-10
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogSketches and Concepts, Consolidated Solution Sketch, Prioritized DirectionEmpathy Map, Assumptions List, Research GapsStar-Shaped Question Map, Question List, Assumption List
Tagsno overlap
JourneyServiceService design
BrainstormingWorkshopCollaborationIdeation
SynthesisQualitativeWorkshop
BrainstormingIdeationWorkshopDiscovery
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