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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Delphi Method |  Business Strategy VRIO Framework |  Business Strategy Business Model Stress Test |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 2-4 h | 1-4 Wochen | 90-180 min | Half day |
Participantsdifferent | 4-10 | 6-30 Experten | 3-6 | 3-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Expert Forecast, Consensus Range, Assumption Notes | VRIO Table, Strategic Actions | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | JourneyServiceService design | ForecastingExpertsDecisionStrategy | StrategyDiagnosisBusiness modelCapability | StrategyBusiness modelRiskDiagnosis |