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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Delphi Method |  Product Discovery Test Card |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 2-4 h | 1-4 Wochen | 20-35 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 6-30 Experten | 1-5 | 3-10 Kunden |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Expert Forecast, Consensus Range, Assumption Notes | Test Card with a pre-set threshold | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyServiceService design | ForecastingExpertsDecisionStrategy | ExperimentsValidationDiscoveryHypothesis | MVPValidationServiceDiscovery |