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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for DACI
Decision Making
DACI
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h30-90 min60-120 min30-60 min
Participantsdifferent
4-101-64-102-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDecision Tree, Option Map, Assumption ListDecision Frame, Decision Question, Criteria List, Evidence PlanDACI Matrix, Decision Owner, Decision Log
Tagsno overlap
JourneyServiceService design
DecisionTreeOptions
Decision framingAlignmentCriteriaOptions
DecisionRolesGovernanceAlignment
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