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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Decision Rights Mapping with its method-specific working model.
Decision Making
Decision Rights Mapping
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h90-180 min45-90 minHalf day initial, dann laufend
Participantsdifferent
4-104-123-12Ein Team plus Stakeholder
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDecision Rights Matrix, AgreementExpectation Map, Alignment Notes, AgreementsTeam API Document
Tagsno overlap
JourneyServiceService design
DecisionGovernanceAlignmentResponsibility
AlignmentStakeholdersTeam
TeamAlignmentCommunicationService
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