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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration for RAPID
Decision Making
RAPID
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h60-90 min45-90 min1-3 h
Participantsdifferent
4-104-103-123-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogProblem Cluster, Prioritized Challenge, ExperimentRAPID Role Map, Recommendation, Decision LogCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
FacilitationDecisionProblem solvingWorkshop
DecisionRolesGovernance
JourneyCustomerService designCanvas
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