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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Decision Jam |  UX Research Empathy Mapping |  Facilitation Consensus Workshop |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 60-90 min | 30–60 min | 1-3 h |
Participantsdifferent | 4-10 | 4-10 | 4-8 | 5-30 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Problem Cluster, Prioritized Challenge, Experiment | Empathy Map, Assumptions List, Research Gaps | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | JourneyServiceService design | FacilitationDecisionProblem solvingWorkshop | SynthesisQualitativeWorkshop | FacilitationConsensusWorkshopAlignment |