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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
2-4 h60-90 min45-90 min2-8 h
Participantsdifferent
4-104-102-52-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogProblem Cluster, Prioritized Challenge, ExperimentA3 Report, Action Plan, Root Cause AnalysisProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
JourneyServiceService design
FacilitationDecisionProblem solvingWorkshop
LeanProblem solvingCoachingOperations
Problem solvingRoot causeDecisionOperations
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