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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration for Option Framing.
Decision Making
Option Framing
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h60-120 minHalf day initial, dann laufend45-120 min
Participantsdifferent
4-104-10Ein Team plus Stakeholder3-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDecision Frame, Decision Question, Criteria List, Evidence PlanTeam API DocumentOption Frames, Assumption Notes, Comparable Shortlist, Decision Inputs
Tagsno overlap
JourneyServiceService design
Decision framingAlignmentCriteriaOptions
TeamAlignmentCommunicationService
OptionsDecision framingStrategyComparison
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