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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for DACI
Decision Making
DACI
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h60-120 min30-60 min45-120 min
Participantsdifferent
4-104-102-102-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDecision Frame, Decision Question, Criteria List, Evidence PlanDACI Matrix, Decision Owner, Decision LogTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
JourneyServiceService design
Decision framingAlignmentCriteriaOptions
DecisionRolesGovernanceAlignment
TradeoffsDecisionCriteriaOptions
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