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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Decision Making DACI | ![]() Agile ROAM Board | ![]() Decision Making Decision Rights Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 30-60 min | 20-40 min initial, dann laufend | 90-180 min |
Participantsdifferent | 4-10 | 2-10 | 3-15 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | DACI Matrix, Decision Owner, Decision Log | ROAM Board, Owner List | Decision Rights Matrix, Agreement |
Tagsno overlap | JourneyServiceService design | DecisionRolesGovernanceAlignment | RiskAgileTrackingAlignment | DecisionGovernanceAlignmentResponsibility |



