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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for DACI
Decision Making
DACI
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of Decision Rights Mapping with its method-specific working model.
Decision Making
Decision Rights Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h30-60 min15-60 min je Zyklus90-180 min
Participantsdifferent
4-102-101-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDACI Matrix, Decision Owner, Decision LogSituation Assessment, Decision Loop, Action UpdatesDecision Rights Matrix, Agreement
Tagsno overlap
JourneyServiceService design
DecisionRolesGovernanceAlignment
DecisionChangeLearningStrategy
DecisionGovernanceAlignmentResponsibility
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