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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for DACI
Decision Making
DACI
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h30-60 min2-4 h15-60 min je Zyklus
Participantsdifferent
4-102-103-121-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDACI Matrix, Decision Owner, Decision Log7S Assessment, Alignment Gaps, Change ActionsSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
JourneyServiceService design
DecisionRolesGovernanceAlignment
OrganizationStrategyAlignmentChange
DecisionChangeLearningStrategy
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