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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for DACI
Decision Making
DACI
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
MediumLowLowMedium
Timedifferent
2-4 h30-60 min45-90 min15-60 min je Zyklus
Participantsdifferent
4-102-103-121-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDACI Matrix, Decision Owner, Decision LogForce Field Map, Change Levers, Risk NotesSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
JourneyServiceService design
DecisionRolesGovernanceAlignment
ChangeDecisionStrategy
DecisionChangeLearningStrategy
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