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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for DACI
Decision Making
DACI
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for RAPID
Decision Making
RAPID
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h30-60 min60-120 min45-90 min
Participantsdifferent
4-102-104-103-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDACI Matrix, Decision Owner, Decision LogDecision Frame, Decision Question, Criteria List, Evidence PlanRAPID Role Map, Recommendation, Decision Log
Tagsno overlap
JourneyServiceService design
DecisionRolesGovernanceAlignment
Decision framingAlignmentCriteriaOptions
DecisionRolesGovernance
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