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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  UX Research User Interviews |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-3 h | 30–60 min per interview | 2-3 h |
Participantsdifferent | 4-10 | 3-10 | 1 participant per interview | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery | CanvasHypothesisOutcomesDiscovery |